1.1. ...
2.1. Repository should contain directory with name "www". "www" should contain project.
2.2. Turn on caching. Use sample of .htaccess file below
www/.htaccess
AddDefaultCharset utf-8
<IfModule mod_headers.c>
<FilesMatch .*\.(js|css)$>
Header set Cache-control: private
</FilesMatch>
<FilesMatch .*\.(gif|jpg|png)$>
Header set Cache-control: public
</FilesMatch>
</IfModule>
<IfModule mod_setenvif.c>
BrowserMatch "MSIE" force-no-vary
BrowserMatch "Mozilla/4.[0-9]{2}" force-no-vary
</IfModule>
FileETag MTime Size
<ifmodule mod_expires.c>
ExpiresActive on
ExpiresByType text/html "access plus 1 week"
ExpiresByType application/javascript "access plus 1 month"
ExpiresByType text/javascript "access plus 1 month"
ExpiresByType text/css "access plus 1 month"
ExpiresByType image/gif "access plus 1 month"
ExpiresByType image/jpeg "access plus 1 month"
ExpiresByType image/jpg "access plus 1 month"
ExpiresByType image/png "access plus 1 month"
<filesmatch ".(jpg|jpeg|gif|png|ico|css|js)$">
ExpiresActive on
ExpiresDefault "access plus 1 month"
</filesmatch>
</ifmodule>
<ifModule mod_deflate.c>
AddOutputFilterByType DEFLATE text/html text/plain text/xml application/xml application/xhtml+xml text/css text/javascript application/javascript application/x-javascript
SetOutputFilter DEFLATE
SetEnvIfNoCase Request_URI "\.(?:gif|jpe?g|png)$" no-gzip
</ifModule>
RewriteEngine on
RewriteBase /
RewriteCond %{HTTP_HOST} (.*)
RewriteCond %{REQUEST_URI} /$ [NC]
RewriteRule ^(.*)(/)$ $1 [L,R=301]
RewriteRule ^(.*)/page/1/(.*) $1/$2 [R=301,L]
RewriteRule ^(.*)/page/1\?(.*) $1?$2 [R=301,L]
RewriteRule ^(.*)/page/1$ $1 [R=301,L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . index.php
2.3. If gulp or grant uses on project, it should be in root folder.